Design
for good
We create products that put functionality first, transcend trends and appeal to all.
FROM
INITIAL
CONCEPT
TO
COMMERCIAL
SUCCESS
We create products that put functionality first, transcend trends and appeal to all.
Our process
Discover
Frame the design strategy.
Discovery is the precursor to effective design, which is why this first stage is so integral to the process. If a clear brief isn’t identified, then we evaluate the market and unlock areas ripe for innovation, working closely with the client to identify the potential of a product. Smart research methods are used to understand, assess and observe user behaviours, which help to identify valuable insights to strategically shape the correct brief.
Design
Explore conceptual designs.
The design stage is rich in conceptual thinking, and allows our team to flex their creativity, intuition and pragmatism. Here we take the observations of the discovery stage and explore as many relevant options as possible, identifying innovative and intelligent solutions that fit the brief. Through this explorative process, we can unearth the emotional and practical benefits of each design, giving us a rich landscape of possibilities for moving forward.
Develop
Iterate solutions.
Having identified a design solution, we undergo a detailed development process, during which we create multiple iterations and prototypes that stay true to the initial design intent. By taking the idea through to manufacturable data, we’re able to develop a refined and purposeful final design that balances function, innovation and aesthetic.
Deliver
Bring design to fruition.
When delivering a product to market, we work with tried and tested suppliers and production facilities to get the final product made and delivered to exceptional standards. Our extensive knowledge in this area ensures quality control at every stage, and we work closely with our clients to launch the final product seamlessly and efficiently.
Work we're proud of
Chilly’s Sports Flip Bottle
Our longstanding partnership with Chilly’s was established in 2017. The Chilly’s team briefed us to design a reusable sports bottle to complement their current range.
Creating a sports lid involves finding the right balance between practicality, safety, and looks. Our task was to come up with a design that works seamlessly with Chilly’s Series 2 bottle. We aimed to make it easy to drink vertically with one hand, prevent spills, and easy to clean.
Launched April 2023
Sold 5x Forecast
Launched April 2023
Sold 5x Forecast
Sustainable E-commerce Packaging
Our longstanding partnership with Chilly’s was established in 2017. Challenged by Chilly’s team, we set out to create an eco-friendly e-commerce solution for Series 2 packaging.
Our task was to design packaging that’s kind to the planet and that also has a beautiful unboxing experience. This box serves as both a shipping container and protective packaging for the product inside.
Launched Nov 2020
Launched Nov 2020
>50% less packaging
>50% less packaging
Chilly’s Cutlery Set
Since 2017, our design partnership with Chilly’s has thrived. Empowered by a shared vision, we set out to replace single-use cutlery with a reusable solution for eating on the go. Our challenge: shape an eco-friendly, urban-friendly cutlery set – perfect for impromptu katsu curry lunches or savouring pho. Prioritising eating experience, sustainability, and ease of use.
Sold out in 4 months
Launched June 2023
Launched June 2023
Sold out in 4 months
Journal
